Rachael Ray assures Füri a stronger grip in USA Breaking news: Füri Gusto Grip launch
Füritechnics USA Inc has just launched a unique variation of their Füri knives, called ‘Füri Gusto Grip’. This line will sell through the highly respected retailer Sur La Table. Sur La Table has exclusivity for the month of September 2005 however the new Füri Gusto Grip will be available to major retailers from October 1^st 2005. More retailers are being added quickly and a list of key retailers can always be found at www.furitechnics.com/outlets).
Mark Henry (Furitechnics USA President and designer engineer) said, ‘Unlike our Füri Pro knives, which have been on the market for years and well-known among chefs, the Gusto Grip line was created specifically to meet recommendations by popular television cook and celebrity, Rachael Ray. Rachael wanted a ‘grippier’ handle in her favorite color – ‘orange’ – particularly for more appeal to home cooks. The knife had to be ‘cutting edge’ and attractive, and feel immediately comfortable and secure in the hand. The end result is Füri Gusto Grip, and everyone who saw it during our development phase immediately loved it, especially Rachael!’
‘Because Furitechnics are primarily an engineering development company for chefs, I ensured that the end result had the qualities that would also make it a great knife for professionals. The blade, solid forged bolster and tang are all one piece of the finest German CrMoV stainless steel alloy. We don’t weld a blade to a die-cast bolster and tang, like most of the cheaper home-oriented brands. The handle itself is a molding of super-tough orange Polypropylene
with clear synthetic rubber permanently molded around. This is pressed onto the thick tang, and a stainless steel counterweight is pressed into the tail for perfect balance. Our lifetime warranty speaks for itself – this is a serious piece of engineering!’ Rachael Ray said, ‘Füri already made such legendary knives and I wanted to add one final touch: a super-grippy and comfy handle. For such a serious knife, with all the Füri technology, the price is also great value for the gourmet home cook, or chef!’	The BIG news: Füri Gusto Grip East/West knife – available in 7” (above) and 5” blade sizes, and a wider range of models in bamboo knife block sets